Latest News IPSOS Reid Survey 2011
IPSOS Reid to Survey Town of Wolfville Residents on Physical Activity and RecreationThe marketing research firm IPSOS Reid will be conducting a municipal recreation and physical fitness survey for the Town of Wolfville. The telephone survey will be conducted from February 1-13, 2011 and will canvass 300 Wolfville residents aged 16 years and older. “The data we get from this survey will be very important in informing our Community Physical Activity Strategy,” said Shannon Read, Active Living Coordinator for the Town of Wolfville. “It will answer key questions around the community’s level of physical activity, satisfaction with current recreation services and programs, and how we can encourage greater participation in recreation activities.” Specific survey topics will also include: As part of the survey, the Town will benefit from a database which compares its results with those of other Canadian municipalities, and will provide a benchmark to evaluate performance. The Town of Wolfville is one of thirty-four municipal units involved in the Municipal Physical Activity Leadership (MPAL) Program which began in 2006 to develop and sustain a partnership between the Department of Health & Wellness and municipalities to increase the number of staff in local governments that are implementing comprehensive plans to increase physical activity. As a member of the MPAL Program the Department of Health and Wellness will provide financial assistance for the IPSOS Reid Survey for the Town of Wolfville. Survey results will be provided to the Town by the end of March, 2011. For more information, please contact:
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